The objective of this project was to create a tape dispenser that clearly represents a specific brand language without the use of color or logos. Creating a mood board and visiting construction sites assisted my perspective on Caterpillars brand language. Sketching and 3D models explored the visual weight of the final product, maintaining the feeling of unyielding power and strength was crucial to a successful design. The final model conveys Caterpillars brand language with out being too literal. The design has a sense of “raw power”, rigged construction, and a magnitude of visual dominance over the tape.


 

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